Our impact
Every Bamboo Pulp Tissue Keeps Their Home Alive
From giant pandas to orangutans—your tissue choice determines their fate
Have you ever considered that the simple act of pulling out a tissue might be connected to the fate of an orangutan on the other side of the ocean?
When you choose wood pulp paper, you may be choosing a tree from an ancient forest. And the loss of one tree means a broken home, a shrinking food supply for a species, a shrinking habitat.
When you choose bamboo pulp paper, you choose a bamboo forest. And bamboo forests don’t disappear—they regenerate every year, providing food and shelter for animals year after year.
Today, let’s put aside the data and talk about the lives that depend on your choice.
Giant Pandas: Bamboo’s Biggest Fan
When people think of bamboo, the giant panda is often the first thing that comes to mind. And for good reason—99% of a giant panda‘s diet is bamboo.
An adult giant panda spends 10 to 16 hours a day eating, consuming 12 to 38 kilograms of bamboo. Their dependence on bamboo is far greater than we imagine. When a bamboo forest is cleared, pandas don’t just “find another restaurant”—they go hungry, they are forced to migrate, and they face greater dangers along the way.
The China Conservation and Research Center for the Giant Panda once did something remarkable: they collected leftover bamboo residue and panda feces, and partnered with a paper company to produce bamboo pulp paper. This wasn‘t a gimmick—it was a demonstration of how bamboo resources can be recycled, and how humans and pandas can share the same bamboo forests.
Choosing bamboo pulp paper is expanding the panda’s dining table.
Red Pandas: The Overlooked Bamboo Dwellers
Giant pandas are so famous that many people don‘t realize there’s another equally adorable animal that also lives on bamboo—the red panda.
Red pandas primarily eat bamboo leaves and shoots. One mature bamboo plant can feed three red pandas every day. In Changzhou, Jiangsu, a special event was held where citizens planted bamboo to build a “green cafeteria” for red pandas. Plant bamboo, feed red pandas—it‘s the simplest and most direct form of conservation.
When we choose bamboo pulp paper over wood pulp, we encourage more bamboo forests to be scientifically cultivated and managed. That means the red panda’s “menu” stays intact, and their “cafeteria” stays open.
Golden Monkeys and Clouded Leopards: The Unnamed Forest Dwellers
In the forests of Sichuan and Yunnan, a host of rare animals make their home—Sichuan golden monkeys, clouded leopards, takins, and many more. They aren’t bamboo-eaters, but they depend on intact forest ecosystems. Where a tree falls, a golden monkey loses its play area, a clouded leopard loses its ambush point, a bird loses its nesting site.
When we reduce tree logging, we protect the integrity of these forests. Bamboo pulp paper may directly replace timber, but indirectly, it protects every living thing in the entire forest.
Animal conservation is never out of reach. It doesn‘t require you to patrol African reserves or plant trees in the rainforest.
It only requires you to make one small choice in your daily life:
When you reach for a tissue, choose bamboo.
The ripple effect of this action is far greater than you imagine—
A bamboo forest stays standing, and a giant panda gets one more meal;
A forest remains uncut, and an golden monkeys gets one more day in its home;
An entire ecosystem stays intact, and countless species continue to thrive.
We share one planet with them.
We should share one bamboo forest with them, too.
Chengdu Qingya Paper — Replace wood with bamboo. Sustain with love.
“Giant pandas consume 12-38 kg of bamboo daily, making up 99% of their diet.” — China Conservation and Research Center for the Giant Panda